Do you understand the potential of digital marketing? In order to begin to delve into this complicated world there is no better solution than to turn to professionals who have already succeeded in the intent and allow access to their knowledge free of charge, or almost. Here are the 3 main courses with which you can start to define the basics of digital marketing.
1) Google Digital Training
If you are just starting out and looking for a basic course to deepen the topic, there is nothing better than the online course offered by Google, not just a novice in the digital field. The course is completely distance and free and will also allow you to deal with a whole series of gradual modules that make up the different topics that seem to be most relevant to the web. In particular what turns out to be most interesting in our case is the course called “Basic concepts of digital marketing” which consists of 40 hours of lessons, with 26 different modules, with attached final assessment test that if passed will lead to the issuance of a certificate. A great element to include in your CV given the high demand for experts in the field. The only limitation that characterizes the different courses is that it will be possible to acquire only basic notions on the various topics that will necessarily have to deepen, on occasion, addressing other platforms or services.
2) Facebook Blueprint
If you want to focus more on the social world why not turn to those who have been leading the industry for years: Facebook in fact. The course focuses on the whole advertising world related to social blue and in particular to Facebook My Business, a series of courses made available free of charge to users who want to receive specific notions on what advertising tools and platforms connected to the Meta group. A particularly useful course for those who own a business or a company and want to learn a whole range of knowledge to grow the visibility and revenue of the business, with a particular focus on everything that is the world related to paid ads on Facebook. You have numerous courses that should also be added to a series of specific exams that if passed will lead to the issuance of the Blueprint certification and the recognition of the user as a professional specializing in a certain field such as the certified digital marketing Facebook or the developer of advertising products. It is true that this is a complete course but that takes into account only the Facebook sphere; not enough for those who want to study the world of web marketing to 360 instead.
3) Coursera
Here is the name of another very useful platform for those who want to follow and specialize in the field of digital marketing. Coursera, in fact, is an American company created by computer science professors at Stanford University that offers free lessons and courses that therefore concern a high university level. Over the years, they have involved many institutions and universities, so much so that today more than 190 are involved in the project. The lessons, as well as the attendance certificate, are offered completely free of charge while you will have to pay a sum of money, which does not exceed one hundred euros, in order to receive an official certificate attesting the acquired knowledge. Enjoying a worldwide reputation, many courses are also available in other languages including Italian, an aspect that makes it much easier to follow the lessons regularly even for those who do not have knowledge of the English language.
