Do you have a shop or are you planning to open one? If your answer is yes, you should know that launching your business on the web is essential to be known, get new customers and increase sales.
To do this, you will have to choose between two options: turn to ready-made online shop services such as Shopify or Etsy, or create your own electronic shop using a content management system. If you choose the second option, and therefore prefer to have total control of your e-commerce, you will need to choose a Content Management System to be installed on a hosting server and this is where PrestaShop comes in, ideal for small, medium and large online shops!
PrestaShop is a leading e-commerce platform that helps you create and customise your own online shop, so you can offer products and services worldwide. Unlike Content Management Systems such as Shopify or Etsy, which are already online and ready to use simply by signing up for their services, PrestaShop requires your own web space, like Magento or WordPress.
First you need to install PrestaShop and once that is done, you can access your back-end. From here you can manage every single aspect of your e-commerce catalogue, along with orders and payment methods. Indeed, even the basic configuration includes more than 600 free features, including a bestseller display on the homepage, free delivery, various payment options and inventory management. In your back-end you will also find a section that allows you to analyse all the statistics relating to your e-commerce to measure the success of your shop and understand how to improve your online business. There are more than 6,000 PrestaShop plug-ins and themes available on the official PrestaShop Addons Marketplace alone, but they are not all free. Also, numerous websites provide free or purchasable PrestaShop add-ons to download. With themes, you can change your shop’s appearance and you can customise everything down to the last detail; the design and individualisation possibilities are practically endless.
So, PrestaShop is suitable for beginners as well as for professionals thanks to an intuitive user interface and a very simple module management.
As it’s an open source project, there are no setup fees or licence fees. Thanks to multishop management, you can even operate several separate online shops via one system. With an extensive selection of language packages, you can tap into additional markets and target groups and, thanks to continuous optimisation for mobile devices, you can reach your customers from anywhere.
With PrestaShop your business has no boards!
Click here to download the PrestaShop 1.7 User Guide, also available in PDF format. Inside are more than 300 pages and tips to guide you step by step to easily understand how to configure your online store and use all its potential.