Social media has been found to be the most effective digital advertising channel for getting new customers, more clicks and greater visibility. Facebook wants to help its users with digital advertising. If you’ve just opened your online store and are looking for the most effective way to promote your products and to generate your first sales, this Facebook ads guide is perfect for you.
How to reach your potential customers on Facebook?
Facebook ads are all about getting your message in front of exactly the right audience, namely the people who are most likely to actually want your products or services. Image ads and video ads may be simple, you can create one with just a few clicks by boosting an existing post from your Facebook Page. So, you can promote pretty much any content suitable for your business using Facebook advertising tools: from text posts, photos and albums, to videos, events, offers, and, of course, links to your website.
How much is Facebook advertising?
It depends on many factors, such as your ads target country, audience, placement, and just how good they are.
How to create a Facebook advertising campaign?
To get to your Facebook Ads dashboard, you can head to https://www.facebook.com/ads/manager or click the dropdown arrow in the upper-right corner of Facebook and choose “Manage Ads” from the drop-down. From the ads dashboard, you’re able to manage every aspect of your Facebook ads experience. Choose how you’d like to pay, by card, PayPal, or a Facebook ad coupon, and enter your payment details. After you’ve created a list of potential interests and decided on which product to promote, we can get started with creating that Facebook advertising campaign.
Choose the objective of your campaign.
Facebook offers you to choose from 11 objectives for your campaign and you should always go with the one that’s the most relevant to your end goal. It is of high importance to your Facebook advertising strategy because you can’t change your objective later on. This is a very important step because, depending on which campaign objective you choose, Facebook will try to generate the least expensive results for you.
Decide on placements, your budget and schedule.
You must decide whether you want your ad groups to be placed automatically as determined by Facebook’s algorithm, or whether you want to make manual placements. Once you’ve found an optimal audience and decided how you want your ads placed, you’ll need to decide on your budget and schedule.
Design you ads.
There are two ways to create an ad: from scratch or choose an existing post that you’ve already published on your page. It is best to start with the use of images for your ads.
Once you have completed all the necessary steps, double-check your campaign settings, and click “Confirm”. Remember: Facebook allows you to track offline conversions so you can understand the effectiveness of ads that drive sales offline.