The best digital marketing strategies in 2022
The year 2021 has changed many things in transformation and innovation. In the past year, we have seen a dramatic change in the way people consume their media, meaning businesses have had to completely alter their digital strategy on the spot to accommodate these unforeseen changes. Check out some insight immediately into what can be expected for marketing and sales teams in 2022.
USE VIDEO ON SOCIAL MEDIA
With 68% of consumers wanting to engage with image-based content and 50% wanting to engage with video content, it might be time for you to switch things up this New Year.
We’ve seen vast shifts in the social media landscape this past year. With TikTok and Instagram Reels dominating the social scene, videos are projected to be the most popular type of social media content. 72% of customers said they would instead learn about a product or service through video. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
FOCUS ON THE USER EXPERIENCE
According to Google, users prefer sites with an excellent page experience. By prioritizing user experience (UX), visitors are more likely to stay engaged on your website rather than on your adversaries. Google recently released a new set of metrics dubbed “Core Web Vitals” to help businesses measure their website’s user experience. These metrics help monitor website performance, responsiveness, and visual stability.
ENSURE YOUR WEBSITE IS MOBILE-RESPONSIVE
Device usages have continued to increase in 2021 due to COVID. We cannot stress enough how critical it is to make sure your website is mobile-friendly. It’ll not only create a great user experience for visitors, but it’ll help with search rankings based on Google’s new “Core Web Vitals,” too.
UPDATE YOUR WEBSITE
Don’t start the new year with an outdated or underperforming website. It takes .05 seconds for users to form an opinion about your website, so if your site has a poor user experience, isn’t mobile-optimized, has a high load time, is outdated, or isn’t being found on Google. It may be time for a redesign.
Customer lifecycle opportunities
Suppose they’re looking in the right areas and asking the right questions. In that case, top marketers are always up to date for new digital marketing trends that are based on the evolution of technology and platforms to identify new chances that they can capitalize on.
Use social media ADVERTISMENT
In 2021, retailers from Walmart to Saks tried out social commerce on platforms like TikTok and Instagram. As brands attempt to minimize the time between discovery and conversion, this trend will continue in 2022.”It gives advertisers a completely new way to get their products in front of potential customers,” said Steve Pogson, FirstPier’s e-commerce strategy lead.
