As we have already been talking in this blog and specific in the .Desing section about how to create a logo, how to have a successful landing page, choose the correct color for a webpage, and which kind of webpage it is better according to your business. Now it is time to write about the importance of trend.
For example, if we are talking of trends, be watching helps you to keeps you up-to-date with the latest news. You see what has changed, how those changes have been implemented in your industry and beyond. Then you can choose the most efficient things and try them for your own case.
In fact, many things that today’s “must-do’s” once emerged as trends. For example, in the 2000’s the talks slowly morphed into digital conversations using AIM and MSN, and not to be left behind customer service platforms started adding visitor monitoring functionality to their products one by one. Now, 10 years later, running a website with no AI-powered live chat has become bad manners.
And what better way to understand, know and capture the latest trends than with an SEO tool like Google Trend, that will let you know the latest trends in your niche, seasonal stirs, and even give you an idea of what is in your competitors’ minds.
But… What it is Google Trends?
It is a feature that shows how popular a given search term is in Google. In other words, how frequently it is entered into the search field compared to the website’s total search volume over a chosen period.
Google Trends, is a savior tool for seasonal businesses because it helps to monitor shifts in customers’ interests. Plus, it provides information about the search volume index and users’ geographical location.
How to use Google Trends for SEO
- Find your niche
To start, you need to have to keep in mind a range of topics that you want to target. To make this, you can use your personal sales experience or your knowledge in this topic.
The next step, there goes some manual work. You should learn to type in a search term, see how it performs, then type in the next one and so on. Gradually, you will narrow down your list of keywords to those having stable and substantial search volume. Make sure to set your range to “2004-Present” to see how the search volume behaves long-term.
Finally, as we said before, when you pick a niche, perform a basic lead analysis, or a marketing study to ensure there will be enough flow throughout the year. Even, you may consider targeting several related niches.
- Identify relevant keywords
With this feature, you can find more relevant keywords based on your search term. Those related keywords are listed in order of popularity along with their search volume increase percentage. However, though, Google Trends replaces % with the word “Breakout.” And this means the keyword’s search volume increase exceeded 5,000%.
Even a lot of SEO specialists thinks that breakout words crucial, as they have not become competitive yet. So, if you are quick, you land Google’s first page with these keywords. On the bad side, they may as well turn out to be a passing trend.
- Get ideas for product categories
When you launch your first marketing campaign on the product category or a new product category, ensure to have tools to measure the impact of your lead generation effort. Like this, cloud phone systems will help you record the conversion rate, track the number of calls, and even calculate the ROI.
- Avoid fading keywords
Also, this feature lets you avoid keywords that are losing popularity. That means, that you can set a custom period within which you want to explore a topic. If you see that a term has started loose searches, it is a promising idea to avoid using it, as it will not bring many visitors to your website.
- Find topics for blog and video content
Also, it has a “Related topics” table, which can serve you as an advice when creating a content plan for your blog or YouTube channel. In fact, this feature is cousin of the already nonexistent Google Correlate. Although it does not look for associations between your searched term and things people are interested in, it still shows you broad topics which Google considers remarkably close to your keyword.
Can also help you to works well for video content planning. For example, you type in a keyword and choose “YouTube search” in the dropdown menu below.
And you will see in case your keyword is gaining any searches on YouTube.
- Understand local trends
Use the Google Trends map, which can give you insights into local SEO and shipping options. You can:
- Create customized marketing campaigns for individual regions.
- Offer promotions and shipping deals for individual regions.
- Plan expansions into new markets.
Even the map will tell you where your product or service is most searched for and what people in a chosen area are most interested in.
- Observe what competitors are doing
It is so complete, this app that has a “Compare” option, using which you can understand where you stand in the market.
Even, you can compare up to 5 search terms and see who is growing faster to then analyze their doings. Along, Google Trends can help you understand the underlying reasons for shifts in the industry.
More than that, you can also check what customers are looking for in your competitors. For this, search you entered your competitor’s name in the search line.
- Improve your SEO strategy
Keep in mind, that something that is trending on YouTube search might not be popular on Google and vice versa.